Our first academic journal paper from the Creative Science at Life research and development project has been published in Educational Action Research, in August 2017. Published by Routledge, the journal is concerned with exploring the dialogue between research and practice in educational settings. The focus of the paper is on the use of participatory action research (PAR) to enable university researchers and Science Centre professionals to co-design Informal Science Learning exhibits that enhance creativity and innovation in young people. We discuss how PAR enabled effective engagement with and creation of enriched knowledge and innovation, in both the academy and science-learning professionals. The added value of PAR and co-production to our project aligns with current calls in academia for a redefining of how societal impact of academic research is considered.